While politics discuss the possibility of regulating the Internet (check out the e-g8 summit videos), we in the hospitality industry has a huge dilemma to solve on the Internet.We have to debate openly with all distribution players about brand protection online.
Recently a study conducted by MarkMonitor (brilliant press release by the way) reveals that the hotel industry is loosing more than $2.2B annually because of brand hijacking, spammers and fraudulent activities on search engines.
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