Calle!

Calle is a brand that promotes underground street soccer. As far as Calle is concerned, soccer is appropriate anytime, anywhere. These stickers are attached as a hang tag to all of Calle's apparel and once placed, the ambient piece is designed to blend in with public signage and quietly promote Calle's message.

Advertising Agency: Struck (www.struckcreative.com) >> Client: Calle Soccer >> Art Director: Ryan Goodwin >> Designers: Peder Singleton (athenaeumpress.com), Dan Christofferson (www.robotsandangels.com)