BANGALORE:
If you want the young to vote, connect through social media. This
mantra is working well for top contenders if their campaign strategies
are any indication. Battlefield Varanasi is all set to get fiercer, as
Arvind Kejriwal, Aam Aadmi Party founder, and Narendra Modi, BJP's prime
ministerial candidate, have already unleashed a no-holds-barred war in
cyberspace.
A whopping 5.6 lakh people follow AAP on Twitter, while 4 lakh keep track of the BJP and only 1.4 lakh of the Congress. Jigsaw Academy, an online school of analytics based in Bangalore, studied data from Twitter accounts of these parties and their prime ministerial candidates on voter sentiment from February 1 to March 1, 2014.
The analysis shows that both BJP and AAP are using their Twitter handles to connect with urbanites and youth, while the Congress is proving to be a slow starter in social media warfare.
Though the AAP has more followers on Twitter and 2.75 lakh tweets, Jigsaw analysed the sentiment score at 59. But the BJP's sentiment score is 64, though it has only 71,263 tweets. The Congress' sentiment score stands at 58 and it has garnered over 1 lakh tweets.
(Voter sentiment score is calculated based on the aggregate of positive and negative words used in tweets out of the entire volume of tweets for the particular party. Simply put: if AAP's sentiment score is 59, the number of positive words used in every 100 tweets is 59, after balancing out the negative tweets.)
"We're running our customized sentiment analysis algorithm on these tweets to calculate how many positive and negative words are used per 100 tweets to calculate the sentiment score. We also have a list of 100 positive and negative words that define sentiments. Validation of results is done using another tool offered by a third party," said Kiran TV, faculty, Jigsaw Academy.
Sentiment scores of Modi and Kejriwal are in contrast to their overall party scores. Kejriwal scored only 48, while his Varanasi competitor earned 77. The AAP founder had less positive tweets than negative ones. It was the opposite for Modi. However, the study also says Kejriwal leads tweet activity by about 33% compared to Modi. Rahul Gandhi has no official Twitter account.
Even when all the three prominent faces for the top job were campaigning in Punjab, Haryana and Dehradun during February end, Kejriwal attracted over 40,000 tweets as part of conversations on his Twitter handle, while Modi and Rahul Gandhi couldn't even manage 50% of that.
How they stack up
* Party -- Twitter followers - Tweets --- Sentiment score
AAP -- 5.6 lakh --- 2,75,079 -- 59
BJP -- 4 lakh -- 71,263 -- 64
Congress -- 1.4 lakh -- 1,00,998 -- 58
* Modi vs Kejriwal
Tweet activity -- Kejriwal leads by 33%
Positive voter sentiment - Kejriwal - 48 (negative) - Modi -77 (positive)
* Twitter activity during campaign
Kejriwal -- 44972 tweets
Modi -- 19545 tweets
Rahul Gandhi -- 13656 tweets
A whopping 5.6 lakh people follow AAP on Twitter, while 4 lakh keep track of the BJP and only 1.4 lakh of the Congress. Jigsaw Academy, an online school of analytics based in Bangalore, studied data from Twitter accounts of these parties and their prime ministerial candidates on voter sentiment from February 1 to March 1, 2014.
The analysis shows that both BJP and AAP are using their Twitter handles to connect with urbanites and youth, while the Congress is proving to be a slow starter in social media warfare.
Though the AAP has more followers on Twitter and 2.75 lakh tweets, Jigsaw analysed the sentiment score at 59. But the BJP's sentiment score is 64, though it has only 71,263 tweets. The Congress' sentiment score stands at 58 and it has garnered over 1 lakh tweets.
(Voter sentiment score is calculated based on the aggregate of positive and negative words used in tweets out of the entire volume of tweets for the particular party. Simply put: if AAP's sentiment score is 59, the number of positive words used in every 100 tweets is 59, after balancing out the negative tweets.)
"We're running our customized sentiment analysis algorithm on these tweets to calculate how many positive and negative words are used per 100 tweets to calculate the sentiment score. We also have a list of 100 positive and negative words that define sentiments. Validation of results is done using another tool offered by a third party," said Kiran TV, faculty, Jigsaw Academy.
Sentiment scores of Modi and Kejriwal are in contrast to their overall party scores. Kejriwal scored only 48, while his Varanasi competitor earned 77. The AAP founder had less positive tweets than negative ones. It was the opposite for Modi. However, the study also says Kejriwal leads tweet activity by about 33% compared to Modi. Rahul Gandhi has no official Twitter account.
Even when all the three prominent faces for the top job were campaigning in Punjab, Haryana and Dehradun during February end, Kejriwal attracted over 40,000 tweets as part of conversations on his Twitter handle, while Modi and Rahul Gandhi couldn't even manage 50% of that.
How they stack up
* Party -- Twitter followers - Tweets --- Sentiment score
AAP -- 5.6 lakh --- 2,75,079 -- 59
BJP -- 4 lakh -- 71,263 -- 64
Congress -- 1.4 lakh -- 1,00,998 -- 58
* Modi vs Kejriwal
Tweet activity -- Kejriwal leads by 33%
Positive voter sentiment - Kejriwal - 48 (negative) - Modi -77 (positive)
* Twitter activity during campaign
Kejriwal -- 44972 tweets
Modi -- 19545 tweets
Rahul Gandhi -- 13656 tweets
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